Unlock Collateral Performance Insights using Smart Links and Content Pods
Gain deep insights into your collateral performance, including who is engaging with it, how long they interact, and how it’s shared or consumed, enabling you to optimize demand generation strategies and achieve superior results.
“Fantastic tool for SaaS marketing teams! This is very much needed. Especially when sales use our collaterals to close deals we definitely need a solution that can help us attribute wins, and give insights into what works and what doesn’t. This is fabulous! It’ll also help us understand what sort of collaterals need to be created more and what needn’t be prioritized. So definitely a huge need for marketing teams.”
Subhashree Veeraraghavan
Senior Marketing Manager
"My first experience with Buyerstage has been smooth and intuitive, especially when uploading assets. The platform is user-friendly and easy to navigate. Excited to see how Buyerstage continues to evolve with features that could better support marketing and sales teams in a practical, day-to-day capacity."
Create pods for every demand-gen activity where your target audience can access demos, videos, case studies, and other critical content that showcases your product's value.
🚀 Create a pod, add a collateral, and personalize it.
⏩️ Make it either gated or ungated to share.
✅ Create links and put them through demand-generation activities.
Powerful Collateral Hub for Smarter Marketing and Sales Enablement
Beyond the number of downloads, keep track of who is engaging with the content, when, and how.
Collateral Engagement Tools to Maximize Lead Generation
Collateral Management
Manage all the marketing collateral on a centralized hub, making it easily available across demand generation, content marketing, and business development teams to drive conversions faster than ever.
Collateral Sharing
Create collateral links, personalize them dynamically, and share them via email, social media, web pages, and many other ways your audience loves to elevate their experience and engagement.
Collateral Insights
Gain deeper insights on your collateral performance other than number downloads, keep track of who is viewing the content, when, and how.
Visitor Discovery
Pop up contextual questions for your target audience while they consume collateral to learn more about them, which will help you understand what works for them.
Transform Content into Leads
Content Marketing
Distribute valuable content such as white papers, case studies, blog posts, eBooks, videos, infographics, and guides to attract and engage audience.
Email Marketing
Send content in emails attached to a personalized space to nurture leads, educate them, and guide them through the buyer's journey, such as newsletters, product updates, and event invitations.
Marketing Operation
Gain control over all marketing collateral used across teams to ensure the latest versions are always in use. Monitor performance to continually iterate and optimize the overall content strategy.
Sales Enablement
Enable your sellers to educate your buyers efficiently by identifying the highly engaged buyers and buying signals from the collaterals shared with them.
Connect Seamlessly with your Marketing Tech Stack
Integrate with your favorite marketing and sales tools, including CRMs, marketing automation tools, video platforms, document management systems, and more, to centralize data and deliver a personalized experience.
A smart link is an instant link, where you can add an asset or multiple assets of the same/different content types in a single link and instantly distribute it to your audience. You can either keep it gated/ungated and track the audience engagement in depth under each smart link separately.
What is a Content Pod?
A Content Pod is a personalized, secure, and dedicated microsite for a contact/account, where you can add the relevant personalized assets and track the real-time engagement and signals of the contacts.
Who is best suited for?
Demand generation, sales development teams and agencies.
What are the other use cases besides content marketing?
Engage leads once they book a demo on your website.
Organize and showcase your product assets based on personas, modules, industries, and other ways to target audiences visiting your website, social handles, and events.
Distribute resources from prints, such as business cards and hoardings, via QR code.
To enable your sellers by identifying the highly engaging buyers and tracking buying signals from the shared collaterals.
How does this differ from traditional content distribution and be helpful?
Traditional methods simply record the number of views and downloads without context. Smart links and content pods will help you to classify and distribute relevant assets audience-wise and track their real-time engagement data, such as time spent, clicks, geography, device, social shares, etc.
Does the platform have AI, and if so, what are its features?
Yes. Our AI helps uncover demographic insights by delivering tailored content, asking relevant discovery questions, and offering 24/7 assistance. 1. Content Recommendation 2. Content Assistance 3. Visitor Discovery features are powered by AI.
Does this work for agencies?
Yes. Marketing agencies are one of our primary focuses. We provide them with agency licenses, which they can then distribute to their clients with their own markup. For the agency license, please contact us.
Do you provide onboarding and migration support?
Yes. We help our customers successfully migrate from traditional CMS tools such as AWS S3, HubSpot Files, Google Drive, Dropbox and others.
Your security is our priority
Fuel Demand Generation with Content Intelligence
+ Create an account.☑️ Set up a Content Pod within minutes. 🚀 Distribute the pod and observe the differences.